Welcome to the Barcelona AI & Creativity Festival organised by Barcelona Creativity & Design Foundation

Join us at the AI Festival in Barcelona, where creativity meets innovation! Hosted by the Barcelona Creativity & Design Foundation, this event is for everyone. From designers and entrepreneurs to musicians and marketers. Whether you’re new to AI or already experimenting. Through live demos, inspiring talks, and hands-on experiences, discover how AI can amplify your creativity and open new possibilities. Connect with fellow creatives and be part of Barcelona’s rise as a global hub for AI-driven innovation. No AI experience needed, just curiosity!

Discover the future of the creative business economy at the Barcelona AI Festival.

Gain practical AI skills in hands-on workshops led by industry experts. Network with leaders from Meta, GFT, HP, NTT Data, Adevinta, and more!
Hear from visionary speakers and explore AI's transformative impact. Position yourself at the forefront of AI-driven innovation.

Organised by
Innovate

Participate in hands-on workshops led by industry experts.

Four workshops will be offered, covering Creative AI, AI Product Development, AI Marketing Strategy and Global AI Governance Workshop Topics & Dates:

AI for Leaders with Germán León

On March 1 & 3 of April, 2025, a Leadership in Artificial Intelligence workshop will be held, featuring expert Germán León, known for his impactful research in AI. Attendees can expect engaging discussions and practical insights into the latest AI advancements. The workshop will be conducted in Spanish.

AI-Powered Conversations with Stephanie Rodriguez

April 1 & 3, 2025: Engaging in Fascinating AI-Powered Conversations with the Insightful Stephanie Rodriguez, Delving Deep into the Future of Technology and Communication, and Uncovering the Innovations Shaping Our World. The workshop will be conducted in Spanish,

AI Marketing Strategy with Scott Mackin

April 8 & 10, 2025: Join us for a two-day AI Marketing Strategy workshop with expert Scott Mackin. Discover how artificial intelligence is reshaping marketing, and gain valuable strategies and insights. Don’t miss the chance to learn from Scott’s experience and enhance your marketing efforts with AI.

Global AI Governance & Legal Strategist with Luana lo' Piccolo

April 22, 2025: A significant event in the realm of technology, featuring a prominent discussion on Global AI Governance and Legal Strategy, led by the esteemed Tech and AI Influencer, Luana Lo’ Piccolo. This gathering will explore the essential frameworks and policies necessary to navigate the evolving landscape of artificial intelligence.

Agenda

Conference Schedule

Explore our exciting lineup of speakers at the Ai & Creativity Festival.

Thursday 24 April Morning Program

9:30 am
Registration
In-person
Main Hall
10:00 am
Welcome
In-person
Isabel Roig
Main Hall
10:10 am
AI & New Realities
In-person
Germán León - HD
Main Hall
10:50 am
Harnessing AI for Scalable Business Impact
In-person
Luciano Wehrli - GFT
Main Hall
11:25 am
Coffee Break
In - person
12:00 am
The future of individual knowledge in the age of AI
In - person
Eric Bellet- Adevinta
Main Hall
12:40 am
Redefining Loneliness for People with Disabilities
In - person
Jorge Marquez NTT Data - AI
Main Hall
13:20 pm
Wrap up morning sessions
In - person
13:30 am
Networking Lunch
In - person

Thursday 24 April Afternoon Program

15:00
Conference Sarah Crevillen
Speaker
Main Hall
15:40
Conference Gemma Alcodori
From Insight to Impact: The Role of AI in LGT's Digital Transformation
Speaker
Main Hall
16:20
Conference Fran Huerta
Speaker
Main Hall
17:00
Round table
Speaker
Main Hall
17:30
Networking and Beers
In - person
Inspire

Speaker Lineup

Meet industry leaders shaping the future of design and AI.

Luciano Daniel Wehrli’s
Design & AI Business Expert

Global Head UX, Service Design & AI Business Experience and Spain. Coach.

Sarah Crevillén
UX Design Strategist

Innovating design solutions that leverage AI to enhance creativity and engagement.

Eric Bellet
Senior AI/Data Engineer at Adevinta

Leading and expanding top-performing data teams is my forte. I excel at the convergence of technology and strategy, turning intricate data into practical insights that drive innovation.

Jorge Márquez Moreno
Head of Experience Design & Research en NTT DATA

Senior Executive Design Director with 20 years of experience in design and communication.

Gemma Alcodori León
Service Design @LGT | Startup and Career Mentor @ESADE

Product and Service Designer with a diverse background in customer interaction, strategic management, and business growth.

Luana Lo’ Piccolo
Global AI Governance & Legal Strategist
Tech & AI Influencer, Keynote Speaker

Expert in LegalTech and AI, with a strong background in Global Governance Law and DigitalPolicy.

Fran Huerta
Futures, Design, Strategy at HP

Stay Tuned! Many more to come